Most ad campaigns are built to look busy, lots of impressions, decent reach, a chart that goes up and to the right. We build campaigns to make money. Every account starts with your numbers, your margins, and what a real return actually looks like for your business, then we build the targeting, creative, and budget strategy around that. Whether it's Meta, Google, or both running together, the only metric that actually matters to us is whether your spend came back with more than it left with.